After having seen the intense price war amongst telcos over call and SMS rates, we can now see them triggering another war by cutting tariffs for other services such as multimedia Messaging (MMS). The first to kick off MMS rate cut is Bharti Airtel.
The service provider has announced a major reduction in MMS charges for its prepaid as well as postpaid customers in Delhi and NCR. It has cut tariffs from Rs 5 to Re 1 per MMS for limited period.
” With this initiative, our customers can now send photos, pictures, Images and visual greetings to others only at Re 1 per MMS, “says Shashi Arora, chief executive officer, mobile services for Delhi and NCR, Bharti Airtel, in a statement.
Currently, service providers such as Vodafone and Idea are charging subscribers Rs 3 per MMS along with additional data usage charges.
Bharti Airtel drops MMS rate
The service provider has cut tariffs from Rs 5 to Re 1 per MMS for a limited period for Delhi and NCR subscribers.
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