Android a bigger hit than Apple among new users in USA: study

Google’s Android operating software (OS) has picked up faster than Apple’s iOS in the last quarter, and has grabbed a 27 per cent share of the new user base of smartphones.
As per recent data published by The Nielsen Company, Android has shown the most significant expansion in market share among current subscribers.
Among current subscribers thinking of switching devices, the iPhone remains the most desired phone, finding loyalty with nearly 90 per cent of current iPhone users. About 21 per cent of Android users and 29 per cent of BlackBerry owners are also considering shifting to Apple.
About 71 per cent of Android’s user base is not considering switching devices, while half the BlackBerry users could potentially choose an iPhone or an Android phone as their next device.
The data also shows that smartphones now form 25 per cent of the American mobile market, up from 23 per cent in the last quarter. Nielsen predicts that smartphones will overtake feature phones in the USA market by the end of 2011.