Bharti Airtel and ALTBalaji, a wholly owned subsidiary of Balaji Telefilms have today announced a strategic partnership to bring exciting digital content from ALT Balaji’s portfolio to Airtel TV App users.
With this partnership, ALTBalaji’s complete range of original shows and hit movies are now available on Airtel TV app. This includes popular shows like Karrle Tu Bhi Mohabbat, Haq and Bollywood hits like One Upon a Time in Mumbai and Lootera. This will help ALTBalaji in extending its content distribution to Airtel TV app’s fast growing user base.
As per the shared press release, Airtel TV has also strengthened its content catalogue, which is amongst the largest in India. Customers can choose from over 350 + LIVE TV channels and 10,000 + movies and shows on Airtel TV app. All content on Airtel TV app is completely free for Airtel Postpaid and Prepaid customers until June 2018.
Commenting on the partnership, Sameer Batra, CEO – Wynk said, “We are thrilled to partner ALTBalaji and bring their rich content on to Airtel TV app. This will add to the wide range of exciting digital content available to our users. As Airtel TV continues to rapidly expand its user base, we remain focused on offering our users easy access to differentiated line up of entertainment content on the go.”