Airtel launches My Tunes for Delhi subscribers

Bharti Airtel has announced the launch of its new value added service by the name of My Tunes. The service is like a reverse ring tone facility and allows Airtel subscribers in Delhi to listen to songs of their choice while waiting for people to take their call.
Subscribers get to choose from over half a million tracks in more than 23 categories including bollywood, devotional and English rock. The My Tunes service is available at a subscription fee of Rs 15 per week or at 30 paise per minute of use. Subscribers can create a playlist with any number of tracks.
Shashi Arora, chief executive officer, Delhi and NCR, mobile services, Bharti Airtel, said in the company statement, “Starting with the launch of Hello Tunes in 2004, Airtel has LED the music on mobile revolution in India. With the My Tunes service, today we are putting the power and freedom of choice in the hands of the customer – the power to choose the content he wishes to consume along with the freedom to enjoy an unlimited music experience on mobile.”
A similar service was recently launched by Idea Cellular and was called PreTones. Tata Docomo too launched such a service by the name of My Song. Both services allow subscribers to listen to content of their choice every time they make a voice call. While the content portfolio that Idea offers includes live cricket, jokes, breaking news, astrology forecasts, movie reviews and bollywood gossip, Tata Docomo offers songs from genres which include bollywood hits, regional, international, classical and funny tunes.