Airtel Friend locator adds 1.5 lakh subscribers every month

Airtel’s Friend Locator service is adding 1.5 lakh subscribers every month. The service, as its name suggests, helps users know the geographical location of their friends. It has been developed by Telenity.
Telenity is a USA-based company that provides software and services to telecom operators and service providers.
According to sources,”The service has got encouraging response and is adding around 1.5 subscribers every month.”
Yogesh Bijlani, country head and general manager, Asia Pacific, Telenity said, ” The application works on multiple bearers including unstructured supplementary service data (USSD) and the service can reach subscribers using the most basic mobile handsets.” Additionally, Bijlani believes the simplicity of the service makes it popular.
He adds, “Dialing a universal number from any mobile to subscribe to a service makes mass adoption that much easier. The Friend Locator service deployed by Telenity at Airtel is one such service. A subscriber just needs to dial a simple number and no matter which phone he is using, he is enrolled on the service.”
The technology developer is also working with operators to integrate location with mobile marketing and social networking.
When asked about the response from the subscribers for friend Locator service Bijlani refused to comment.