Aircel, Hungama launch new music service

Aircel and Mumbai-based VAS company Hungama Mobile have launched a new service that allows mobile subscribers to listen to, download and share songs of their choice either through interactive voice response (IVR) or via mobile internet.
Using the MusicConnect service, subscribers can listen to music they choose, set dialler tunes, and download music to their mobile phones. They can also update their friends on the music they are listening to and share playlists online on social networking sites such as Facebook and Twitter.
The service covers music in 19 languages under categories such as Bollywood, international, regional, devotional etc. The subscription charges are Rs 30 per month for 100 minutes through voice, while streaming via mobile internet is free of cost.
Albert Almeida, chief operating officer, Hungama Mobile, said in a statement, “The past decade has witnessed a paradigm shift in the way Indians consume entertainment. The mobile phone is no longer a communication device, but the most preferred device for entertainment and social engagement. With Aircel, Hungama Mobile has an opportunity to introduce a service which not only makes entertainment easily accessible to all, but also allows you to share your preferences with friends.”
Hungama Mobile is a part of Hungama Digital Media Entertainment, an aggregator, developer, publisher and distributor of Bollywood and South Asian entertainment.