Acer launches Ferrari smart phone

Acer launched its latest Liquid E Ferrari special edition. The smart phone is a life style product targeted towards a segment of fashion conscious individuals. It is powered by latest snapdragon mobile Processor from Qualcomm.
S Rajendran, chief marketing officer, Acer India said, “The new range of Acer smartphones has been rolled out to meet the increasing consumer demand to access mobile internet in style, anytime and anywhere.”
The phone can be personalized with sleek interface with fast and smooth navigation through menus and applications.
Due to 3D graphics accelerator in Qualcomm’s Snapdragon chipset, this model is expected to give fantastic gaming experience to the user.
This model is created from the collaboration of Ferrari and Acer. The device allows F1 fans to have the Ferrari wallpaper, images and videos and a special set of ringtones.
During the launch, Sandeep Sibal, country manager and vice president – business development, Qualcomm India and South Asia said, “The Liquid E Ferrari special edition smartphone takes full advantage of our powerful and power-efficient Snapdragon Chipset to enable stunning multimedia capabilities like high definition video capture and playback, 3D gaming and a rich mobile internet experience for the discerning Indian consumer.”
Infinity retail which runs Croma is the exclusive retail partner for the phone.
Apart from Snapdragon QSD8250 chipset the phone features a 5 MP camera. Wi-Fi and an elite Bluetooth headset, which can regulate volume automatically with videos, ringtones and images and cancels echoes. It also features a slot for microSD cards and comes with 8GB as standard and can support up to 16GB.
At present, Acer has two Smartphone models selling in India — one priced about Rs 9,999 and the other Rs 24,999 and soon plans to introduce one more model in the mid-segment in the near future. Acer India has set up a focused business vertical for the telecom business, and will continue to invest in growing the business.