Arise started its operations in the Delhi-NCR area in 1992 and adopted the Arise India brand name a few years later. The company soon began manufacturing inverters on a large scale, as well as investing in water pumps in 1999. With their successful release of these products, they grew into the electronics industry by manufacturing mobile phones for both high and mid-range customers back in 2003. The company also expanded into other categories of consumer electronics, such as LED TVs and kitchen/home appliances.